Those who have not read the book also enjoy the museum, which serves as a city museum of twentieth-century Istanbul. The museum is a visual representation of the love story of Kemal and Fusun, the main characters in the novel. Light shines down from above, illuminating Fusun's "belongings," such as 4,213 cigarettes that Fusun smoked, while each storey of the museum reflects a period in Istanbul's past. In the attic, visitors find the room in which Kemal wrote his novel over many years.
The room contains the manuscript for the novel, and, like each room of the museum, was designed by Pamuk. The author began collecting objects in the museum space before writing the novel, and continued to collect while writing "Museum of Innocence." After the novel was complete, Pamuk added many objects to the museum, as well as voice installations that guide the visitor through the museum. Pamuk worked with architects Ihsan Bilgin, Cem Yucel and Gregor Sunder Plassmann on the design of the museum, which is located at 24 Cukurcuma Street in Cihangir.